Davante Adams Played This Season Last Year

Marvin Harrison Jr. has run sixty-two routes this season. Twenty-seven of them were go routes or posts, the deep stuff, the routes that take eight seconds and end forty yards from where they started.

He has been thrown one pass on those twenty-seven.

Across all sixty-two routes he has four targets, which is a 6.45 percent target rate. Among the hundred and three receivers who have run at least twenty-five routes this season, that ranks a hundredth. His average route depth of 12.83 yards is the deepest of the hundred and three. He is running farther than anybody and being thrown to less than almost everybody, which is a strange combination for the fourth overall pick, and it isn't an accident, and it's happened before.

Two thousand miles away, Brian Thomas Jr. has six catches for eighty yards through two weeks, off a rookie season where he went for 1,282.

Two supremely talented outside receivers on two unrelated teams, both producing nothing, both doing it in the same specific way. That's usually a coincidence. This time there's a paper trail.

About the effort thing

This needs handling first, because it's what's in the air around Harrison and because the answer is more interesting than the accusation.

The word that's attached itself to him this month is checked out. Cardinals coaches have been asked about it directly. Mike LaFleur's answer was that he doesn't see it that way, that Harrison's running style is different from some other people's, and that if that's the narrative, his teammates don't share it.

What the tape argument keeps stepping over is the arithmetic. Twenty-seven go routes and posts. One target.

Whatever you believe you're watching on any individual snap, the structural fact underneath it is that this receiver runs a forty-yard route roughly seven times a game and the ball arrives on one of them every other week. There is no version of effort that changes that number, because the number isn't about him. It's about what the play call asked him to do and where the quarterback was told to look.

You can hold both ideas at once. A player can look like he's coasting and also be correct that the route was never going to matter. We don't get to see inside anybody's helmet, and the more useful question isn't whether he cares. It's what the job actually is.

The job has a name, and a previous occupant

Before the season, LaFleur was asked how he'd use Harrison. His answer named two players.

"With Marv, typically with the X receivers. Let's just say Davante Adams last year in L.A., Julio Jones with the Atlanta Falcons... they're not necessarily next to the core very often in terms of playing in between the tight ends and in between the tackles."

Davante Adams last year in L.A. That's LaFleur's own offense. He was the Rams' offensive coordinator in 2025, Adams was his boundary X, and he offered that season as the model for what Harrison was going to be.

So we don't have to guess at the ceiling. Somebody already played it, for this coach, last year.

What the job pays

Davante Adams in 2025 caught sixty passes for 789 yards.

Fifty-six yards a game. Just under seven yards per target. A fourteen-game season in which a receiver with more than a thousand career catches was, by yardage, a background character.

And he finished as a useful fantasy asset anyway, because he scored fourteen touchdowns.

That's the role in one line. It does not pay in yards. It pays in touchdowns or it pays in nothing.

Now look at how he got there, because this is where it gets specific. In the same offense, on fifty-two more targets, Puka Nacua caught 129 passes for 1,715 yards. LaFleur was not short of volume to hand out. He concentrated it heavily — he just concentrated it on the receiver working inside, and left the boundary to run deep.

Trey McBride has twenty-three targets in Arizona through two games. Michael Wilson has fourteen. Harrison has four.

Same design, different personnel, identical shape.

The catch rate is the tell

This is the number that turns it from two unrelated slumps into a job description.

Adams caught 52.6 percent of his targets in 2025.

Thomas caught 52.7 percent of his targets in 2025.

One tenth of a percentage point apart. Two different players, two different teams, two different coaches, one in his second season and one in his twelfth, and they landed in the same place.

That's not a coincidence of talent, because look where each of them came from. Thomas caught 65.4 percent the year before under Doug Pederson. Adams's career average across his first eleven seasons was 63.5 percent.

Both men were roughly sixty-five percent receivers. Both became fifty-two percent receivers the moment they took this job.

For Adams that 52.6 is the lowest mark of his career. In twelve seasons he has finished under fifty-five percent exactly twice, once in his second year and once last season. Eleven years apart, and the second one came in an offense built around a quarterback having an MVP season.

Catch rate is the right measurement here because it doesn't care how good your offense is. A receiver on a terrible team can still catch a high share of what's thrown at him. What drives catch rate down is the difficulty of the throws, and the throws in this job are hard on purpose. They travel a long way, they arrive in tight windows, and the defender knows they're coming because there are only so many things a boundary receiver running a go route can be doing.

It happened to Thomas in real time

Jacksonville's version of this arrived with Liam Coen, and Coen described the philosophy without anyone having to infer it.

"The ball gets spread out in this offense to multiple different players. It doesn't really just feed through one person."

He also confirmed the downfield emphasis was deliberate, saying it was something they wanted to emphasize, that they pushed to throw the ball down the field more, and that being explosive on those deep routes unlocks everything else.

Watch what that did to a receiver coming off 1,282 yards.

His slot rate fell from twenty-four percent to eighteen. His go-route targets climbed from seventy-nine to a hundred and one. His average depth of target rose from roughly 11.5 yards to 14.5, fourth-deepest among seventy-six qualifying receivers. His target share dropped from about twenty-five percent to nineteen. His targets per route run fell from .247 to .187.

Yards per route run, which is the cleanest measure of whether a receiver is generating anything when he's on the field, went from 2.45 to 1.50. That's a thirty-nine percent collapse.

Forty-eight catches. Seven hundred and seven yards. Two touchdowns.

Coen's quote is worth reading a second time. Parker Washington currently has a 37.5 percent target share, second in the entire league. The ball is very much feeding through one person in Jacksonville. It just isn't feeding through the one they drafted twenty-third overall.

Neither of these coaches spreads the ball around. Both of them concentrate it. They concentrate it inside, and the outside receiver runs.

It isn't the quarterback, and both cases prove it

This is the objection that should be raised, and it dies twice.

Arizona's version is the easy one to believe. Jacoby Brissett is completing 67.7 percent for 5.72 yards an attempt, on pace for about seventeen touchdown passes across a full season, behind a line with the second-worst pass block win rate in football, getting rid of the ball in 2.56 seconds. A deep-route role needs time and arm talent, and that offense is short on both. Of course Harrison isn't producing.

Except Adams's collapse happened with the exact opposite quarterback.

Matthew Stafford won MVP in 2025. He led the NFL in passing yards with 4,707 and in touchdown passes with forty-six, threw eight interceptions all year, and posted a 109.2 rating. Adams caught a smaller share of his targets from the reigning MVP than he had from anyone in a decade.

Better quarterback. Worse catch rate. Because the throws got harder, not worse.

And Jacksonville kills it from the other direction. Trevor Lawrence missed significant time in Thomas's rookie year, appearing in ten games with recorded stats for 2,045 yards and eleven touchdowns. In Thomas's second season, under Coen, Lawrence played all seventeen games and threw for 4,007 yards and twenty-nine touchdowns.

The quarterback got healthier, doubled his yardage and nearly tripled his touchdowns.

Thomas went from 1,282 yards and ten scores to 707 and two.

So in Los Angeles the quarterback was the league MVP and the X receiver had the worst catch rate of his career. In Jacksonville the quarterback went from half a season to all seventeen games and the best year of his career, and the X receiver lost half his production. In both cases the passing improved and the boundary receiver got worse.

Whatever is happening here, it is not being done to these men by their quarterbacks.

What Adams actually needed

Go back to the fourteen touchdowns, because they're the only thing that made the role survivable.

Adams scored on 23.3 percent of his receptions in 2025. One touchdown every 4.29 catches.

Nacua, in the same offense with sixty-nine more catches, scored on 7.8 percent of his. Adams's rate was three times his teammate's. The year before, on more volume and worse teams, Adams scored on 9.4 percent.

He did not get better at scoring at age thirty-three. He got a role that took away his catches and handed back end zone targets, and then the ball went in fourteen times, and a fourteen-touchdown season on sixty receptions is about as repeatable as a coin landing on its edge.

Those fourteen touchdowns were 30.4 percent of every touchdown pass Stafford threw all year. That's what the job requires to be worth anything. Nearly a third of an MVP's scoring output, funneled to one receiver who isn't otherwise getting the ball.

Thomas caught two touchdowns in a season his quarterback threw twenty-nine.

Harrison has caught zero in a season where his quarterback has thrown two.

Where that leaves Arizona

The conversation around him this week is about a trade. ESPN's Dan Graziano reported Wednesday that executives around the league are wondering whether Arizona could explore one, and the reasoning is money rather than football. Harrison becomes extension-eligible after this season, and as Graziano put it, the Cardinals would have a hard time paying him based on what he's shown so far. Nobody has reported that Arizona is shopping him. This is league people looking at a situation and doing arithmetic.

One thing the situation doesn't include is time off the field. Harrison has played seventy-four and seventy-nine percent of the snaps and his route total is second on the team. Whatever is happening, he is on the field constantly.

The snaps he isn't getting are specific. LaFleur explained after the Seattle game that in their heavy personnel groupings, with one receiver on the field, the default is Michael Wilson.

"We were in what we call 13 Z, and that's where Mike's our receiver in that. When we're in 13 X, which we had a couple snaps of that, Marv's our receiver in that."

Arizona ran three-tight-end personnel on 22.4 percent of its snaps in Week 1, top five in the league. In the grouping this offense most wants to live in, Harrison is the exception and Wilson is the rule. PFF had Harrison on twenty-three of thirty-three snaps against Seattle and on four of the twelve first-half run plays, while Wilson played every snap.

And then LaFleur said the thing that should hang over the rest of the season.

"That doesn't mean that we won't change things this week if we think that is what's best in terms of working him underneath, but that's not what we thought was best through the first two weeks."

Working him underneath is available. They looked at it and decided against it.

The honest limits

Three things cut against all of this and they should be said out loud.

Harrison's hands were a question before LaFleur arrived. Nine drops since 2024, a sixty-seven percent catchable target rate in 2025, and a training camp where Michael Wilson won the heavy-package receiver job on merit. Scheme explains the shape of his collapse. It does not explain why he lost that competition, and a coach who doesn't trust a receiver's hands will build around somebody else.

Thomas's two weeks of 2026 are not clean evidence. He has played both games on a shoulder he hurt in August and aggravated in Week 1, he has had drops, and he actually drew eight targets against Denver and caught three. The strong case against Coen is the full fourteen-game 2025 season, not this fortnight.

And Adams was in his twelfth season. Some of his 2024-to-2025 decline is age and nobody can separate how much. What age cannot explain is Thomas, who made the same move in his second professional season and fell further, forty-five percent of his catches and forty-five percent of his yards against Adams's twenty-nine and twenty-six.

It happened to a veteran on the way down and a young player on the way up, in the same season, in two cities, to the same catch rate.

What to watch

Arizona goes to San Francisco on Sunday, which is not the week anybody's passing game gets healthy.

The watchable thing isn't Harrison's target count. It's where the targets come from. LaFleur said working him underneath was on the table and they passed on it twice. If Harrison catches a slant, a dig or anything at all inside the numbers on a first down, that's a coaching staff changing its mind, and it would be the first real evidence that this is a slump rather than a job description.

If he runs seven more go routes and catches one of them, we already know what that season looks like. Davante Adams played it last year, and he needed an MVP and fourteen touchdowns to make it worth anybody's while.

The money is where that lands, and it's what the executives are actually looking at. Arizona has to decide next spring what to pay a receiver whose production has been generated inside a job that suppresses production. Those are two different numbers and only one of them shows up on a stat sheet.

And if another team does eventually make the call, it's buying the same question from the other side. A change of scenery is the fix if the job is the problem. If it isn't, the scenery was never what stood in the way. Everything depends on which of those you believe, and the last two seasons of tape can't settle it, because the tape is a record of what he was asked to run.

Which is the uncomfortable part for anyone rostering them. Adams is the ceiling outcome here. Fifty-six yards a game, and fourteen touchdowns thrown by an MVP quarterback.

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